The previous experience was fragmented, with cluttered messaging, generic proof, and friction‑heavy forms that caused drop‑offs.
The redesign focused on simplifying the user journey, clarifying value, and embedding industry‑specific trust signals that resonated with small business owners across HVAC, roofing, dental, medspa, and legal industries.
The demo pages were improved using CRO best practices.
Social proof and reviews were added. Messaging was refined. The flow was simplified to guide visitors more effectively toward booking a demo.
A/B tests were conducted on hero messaging, proof placement, and form UX.
These experiments validated which changes drove the most demo requests. Improvements were grounded in data rather than assumptions.
The updated look and narrative were extended into social media assets.
Consistency was created across campaigns which reinforced the brand’s authority in the local marketing space.
The impact of the redesign and testing was transformational.
Surefire Local achieved 10x revenue growth in just two years. The business gained significantly higher quality leads, lower cost per lead, and a major lift in demo requests. The project demonstrated that when homepage, pricing, demo, and landing pages are aligned under a cohesive CRO‑driven strategy, supported by experimentation, the result is measurable business growth.
