The redesign applied Tenable’s new typography scale, color system, and iconography while refining spacing, grid, and component usage for clarity across breakpoints.
During the collaboration, an initial design guide was provided and followed. Subsequently, a revised direction was issued that departed from the first guide, prompting adjustments to layout, components, copy, and information architecture to maintain consistency and clarity.
The layouts and components were adapted to the new standards without changing messaging, consolidating tokens and patterns to maintain consistency and speed up rollout. Headlines and subheads were rewritten for outcome‑first messaging, with concise body copy and clear supporting bullets. Hero areas focused on a single action with strong proof nearby to reduce hesitation.
The demo pages were improved using CRO best practices.
Social proof and reviews were added. Messaging was refined. The flow was simplified to guide visitors more effectively toward booking a demo.
A/B tests were conducted on hero messaging, proof placement, and form UX.
These experiments validated which changes drove the most demo requests. Improvements were grounded in data rather than assumptions.
